We were delighted to be asked to speak to Elaine on the Holiday Let Success podcast today. Find us talking about how the Fresh Sleep experience can help the holiday let and short term let industry here:
Despite the fact 3.8% of people in the UK say they only wash their bed linen once a year (seriously!) and 21% once a month, jumping onto clean sheets has been voted No. 1 of the top 50 luxuries we Brits value the most.
A survey asked 2000 people to name their favourite little luxury in life and freshly made sheets topped the list. The findings change between men and women, young and old but one thing is clear. It isn’t the expensive luxuries that bring the most happiness, but the simplest things in life that are the best. Even the best gadgets that money can’t buy, don’t beat a good old book or a luxurious dip in the bath.
In other surveys asking about your favourite feel-good moments, fresh sheets top the list once again. So what is it about a clean sheet that makes it so special?
In some ways it is human nature. We all feel more comfortable or have a pleasant feeling when we are clean. In fact a whopping 75% of people say they get a better night sleep with clean sheets as they feel more comfortable. It is not that surprising, as we are programmed to associate cleanliness to a safe, healthy environment. Just knowing we are sleeping on clean sheets, can be a powerful motivator.
However there are other factors. It could also be the scent of our favourite washing powder, reinforcing our experience and creating a trigger for that feel good factor each time we jump onto clean sheets.
What is your little luxury in life? Do you love the feeling of clean sheets and does it give you a better night’s sleep? Tell us what makes it so special for you…